Unit 33 Assignment 3 Evaluation

Peer Assessment

• Narrative told the story of the song well.
• The character design was good because vicky was the age of the target audience.
• Set was simple but suited the narrative
• Could of been more sound.
• Target audience was targeted well and would like the song. 

I set out to make the end part to a stop motion music video. I wanted to make my part highlight the self esteem issues young girls have because of the way the media portrays girls and their body image, which was inspired by the original video for the song and i think I showed this well. I think that the best part of my stop motion is the scene with the prop of the magazine because i made sure that when i made the magazine everything in it was relevant to the lyrics in the song for example

I got an image of a really skinny model and wrote the lyrics on it 'thinner is better'. I think that the weakest bit of my part was when she turns the TV on and the lighting changes quite noticeably.

The target audience for the music video is girls aged 13-25 because they are the age range who are mostly effected by the way body image is portrayed in the media and i think that we targeted them well with the narrative of the music video. 

I think that the sound of her sniffling is the most effective because it brings the doll to life a bit more. 

OPEN DAY SCREENING

To get feedback for our stop motion we asked parents, potential students and teachers a set of questions on a college open day and recorded their answers. 

What were the common answers about the storyline? 

• The most common answers about our storyline were that it was clear, it tied in well with the lyrics of the song and that it had a strong social message. One person said that it highlights the problem that girls face with body image and social stigmas regarding beauty pageants and what it means to be perfect.
• I agree with these answers because I felt that we tried really hard to make everything tie in with the lyrics to the song. We also wanted it to have a strong social message because we wanted to highlight the issue of body image with young girls and I feel like we have done this quite well. 

What were the common answers about the character design? 

• The common answers we got from our feedback about character design were that they were creative and they suited the narrative. They said that the barbie dolls fit in with the message about  body image because barbie dolls are seen as the 'perfect' girl and people aspire to look like them. 
• I agree with them being suited to the narrative as we use barbie dolls and barbie dolls are often seen as the 'perfect' girl; small waist, long legs, long hair, big bum and big boobs and generally slim, tanned figures. Barbie dolls are often a big part of why young girls are insecure because they feel like they have to look like those kind of dolls. 

What were the common answers about the set?

• The common answers about the set were that it was pretty, the doll house was appropriate because it was pink and girly and that it suited the song well. Some people said they liked the way we had made our own catwalk that was the right size for the doll and the way we had added extra characters as a crowd and judges which were smurfs. 
• I do agree with the answers but i thought that we could of made it better, we could of added personal touches to the set to make it more relevant to the lyrics in the song. For example, we could of put some pageant trophies in the girls bedroom as she plays a pageant queen in the video, song and our stop motion. 

What were the common answers about what could be better?

• The common answers about what could be better was that the lyric section of the music video was too long and needed to just be a part of the chorus. They thought that  it took up too much time and was a bit boring because it was just a girl holding up some cards with words on it wasn't colourful or interesting enough. 
• Looking at the finished stop motion, I do think that the lyric part was a little bit too long but we couldn't tell this until we put it all together. I think we could've just taken the first section of the chorus and used that as the lyric section and did the second half of the chorus to focus more on the story of the music video.

What were the common answers about the target audience?

• Every person that we asked about our target audience said that we targeted our target audience very well through the use of colours, props, set and the characters. They said the set was very girly and fit really well with the barbie dolls as characters and the song itself. They thought that using a young girl to hold up the lyrics was relative to the song and theme of the stop motion.
• I do agree with this because most of what we used for the set was pink or had feminine elements. We also used Barbie dolls because they are toys that are made primarily for girls and also play a main part in the issue of body image with young girls.

The comments we received from our feedback were all positive with some improvements that needed to be made but they were only minor. The comments do show the success of our stop motion for example, when we asked if we had targeted our target audience well enough, everyone who we had asked said that we did this very well. One of the comments does show some of the flaws in our stop motion such as the sections showing the lyrics in our stop motion were too long and needed to be cut down which I agreed with. 

Comparison 

A similar stop motion to what we did would be the drive by lyric stop motion because we took inspiration from it to do the lyrics part from our stop motion. We made the lyrics in the stop motion in sync with the song like in a similar way to the drive by video. They are also both stop motion music videos.

I CERTIFY THAT THIS IS MY OWN WORK