What is an ident?
- A short video clip to identify the channel
- like a graphic
- carries the channels logo
- has to show the channels brand identity
Why use an ident?
- Let's you know when a programme is about to start
- Let's you know what type of programme is about to start through the use of colours, images and videos which helps identify the genre and target audience.
- relates to channels specific target demographic
- keeps interest in channel
- Tool for marketing
- Gives the channel an identity
- Channels use more than one ident to keep you interested
This ident is clearly targeted at adult men because the narrator talks about the upcoming FA cup football match whilst we see two men engraving trophies which could be football trophies.
The genre of this BBC one ident is sport, it shows a satellite view of the city of Glasgow wear the latest commonwealth games were held which was shown before the opening ceremony of the games.
- The purpose of an ident is to pursuade the to stay on the channel and watch the programmes being shown next. Idents are marketing tools that give a consistency of font or colour so people know what channel it is. Idents help sell programmes but also break them up. The channels that don't use adverts use idents to keep people on their channel. It also sets out the TV schedule.
This hot air balloon ident for ITV mainly uses a camera, with a cast and soundtrack and only uses a graphic for the logo.
This channel 4 advert uses a mix of filmed footage and CGI. Will off mostly been put together in software such as adobe after effects.
These idents for science channel will of completely been put together in after effects or similar software.
What opportunities do you think a good ident design could mean for a brand or designer?
- For a channel and ident can create a good reputation and boost popularity of that channel. An ident can also give you more design job opportunities, raising the bar for designers which means channels can charge higher prices for using your designs.
- For designers, if an ident is highly successful for a channel, they could ask you to create multiple idents and maybe even spark a whole rebrand of a channel. Being a popular ident designer can give you power and an edge. It gets people talking about your designs which can boost job opportunities. This means that your share prices can increase and you can earn more money.
Limitations for designers
- Depending of brief - Keep colour, timescale, audience in mind, your idea might not feel fit the channel brief
- Knowledge and experience of brand / channel / audience
- Software limitations
- Reputation for inconsistency, failure and poor skillset
- Brief may not be clear enough, criticism may not be direct
This ident is poor because it's boring and it doesn't show what the channel 5 is about nor does it relate in anyway to any programme that could be coming next. I don't think its very creative because the colours are dull, there is no uniqueness to it and there is nothing eye catching about it that would make you want to stay on this channel. To make it better I would of changed the setting of the warehouse because it's too dark and plain, to something more vibrant and relative to that channel.
http://theident.gallery/player.php?id=BBC2NI-2014-ID-2AT50-NEON-1
I don't like this ident because I think its far too dark and has no colour in it whatsoever. I don't think its creative at all lighting up the number two and making it flicker against a completely black background. It makes the ident look cheap and gives off the impression the channel is cheap and it is also boring and dark. To make it better i would of taken the lit up number two and put it in on maybe a Las Vegas club sign or a New York times square billboard.
I think this ident is poor because its not relevant to the what the voice over is saying. I don't think its very creative because it lacks colour, and i think the shot is too close up. I also think its boring and not very imaginative. To make it better i would of shown it at an appropriate time such as before a programme targeted at teens, or a programme to do with hair dressing.
BBC Four Ident
Design elements - Colours, text, speed and space
Purpose - What is it for? - Audience is it targeting?
Creative - Most creative parts? - What is brand identity?
Compare - Which of the suite was most creative? - Which was better at targeting the audience? - Which was more suitable for a genre or programme?
Ident 1
Design
- Fast paced - hand transition
- Nature - close up of squid and wide shot of waterfall
- Different colours for BBC four logo - pastel pink
- sell programmes - nature ones - documentaries - footage looks factual
- people who like nature shows, 35-44 year olds, cultural interests.
- Black and white - simple yet affective
- Persuasive - shows a wide range of interesting images
- BBC four is an exciting, interesting, creative, unusual channel.
Creative
- Hand transitions pulling images across - octopus extreme close up - shot of lizard, lizard moves with hand.
Design
- Relaxing, black and white colour wash which works with black and white logo.
- extreme close up of moving water - makes you feel like your in the water - imagination - free to swim in the culture.
- Plain logo right in the middle of the screen all the way through
- Nature related - Quirky and unusual - factual footage with black and white effect over them.
- Distorted images and black and white (2 seconds in) connotates dream like state.
Purpose
- Target audience of 35-44 year olds, who enjoy unusual programmes, nature programmes and documentaires. - birds flying, foley sound of choppy sea and seagulls.
- reflect cultural programmes
- relates to high brow culture
- supports identity of culture - innovative and unusual
Creative
- Makes you feel like you are there - p.o.v of you in the water, looking up at birds.
- Brand identity of surrealism, eerie yet relaxing music.
Ident 3
Design
- Slow, moves synced in time of music at the start, logo appears in sections also synced in time with the music (First 10 seconds)
- Logo again in the middle of the screen - ties all the images together
- Blue and Yellow key colours - Yellow bee's and Blue water and numerals.
- Use of imagary to tell us the name of the channel.
Purpose
- Promotes the channel in a different way
- Relates to the programmes that the channels show through the images of the bee's.
Creativity
- The chime is the same as the BBC news one which gives an idea of BBC's house style.
- Brand identity of quirky, unique and a clever idea.
Comparison
- The advert I thought was most creative was the first ident because it uses images which portray everything that BBC four show on their channel and the use of colours is bright and exciting.
- The first ident targets the channels demographic well through the use of images and colours that will appeal to both male and female.
I CERTIFY THAT THIS IS MY OWN WORK
