Focus Group Questions for Advert

1. What do you think the purpose of the advert is?
2. We thought that the purpose of our advert was to raise awareness and promote the 5 million young futures campaign, do you think that the advert did this? if so then why?
3. Is the message of the advert clear?
4. Do you understand why the tortoise was incorporated into the advert?
5. Was this hidden message technique effective?
6. What do you think of the sound in the advert?
7. What do you think of the camera work in the advert?
8. Did you think the use of the green screen was effective?
9. What emotional response did you get from the advert?
10. Why did it make you feel that way?
11. Does it inspire you to get involved with the campaign, if so then why?
12. Overall do you think this advert is a good advert? 
13. Does it have typical advert qualities?