Unit 26 Assignment 3

The Harry Potter Franchise

Harry Potter Target Audience: Children and Teenagers


















Marketing and Success
Harry Potter targets its psychographic labels (Aspirers and Mainstreamers) because young girls and boys want to be like the characters in the Harry Potter. Even more so in these films because they are fantasy films and unrealistic and this will be a unique selling point for the films as people sometimes like to stray away from real life.
The film posters for Harry Potter are highly effective as they are very dark and mysterious they give connotations of something sinister going on within the films. Also the background behind the characters on the posters fit in with the fantasy genre because there are abnormal images on them for example, on the Harry Potter and The Prisoner Of Askaban we can see a hand/claw that isn't human and also doesn't look like and animal either so this is where the fantasy comes into play. It leaves you wondering what this hand/claw could be, which then means you want to watch the film and find out.
These marketing techniques are cleverly used to draw people in because they want to know what the images on the posters represent or why a character has a certain facial expression.

In the opening weekend in america of the release of each film they made:

• The Philosophers Stone - $ 90,294,621
• The Chamber of Secrets - $88,357,488
• The Prisoners of Azkaban - $93,687,367
• The Goblet of Fire - $102,685,961
• The Order of the Phoenix - $77,108,414 
• The Half Blood Prince - $77,835,727
• The Deathly Hallows Part 1 - $125,017,372
• The Deathly Hallows Part 2 - $169,189,427

 Worldwide in the Box Office the films made: 

• The Philosophers Stone - $ 974,755,371
• The Chamber of Secrets - $878,979,634
• The Prisoners of Azkaban - $796,688,549
• The Goblet of Fire - $896,911,078
• The Order of the Phoenix - $942,943,935
• The Half Blood Prince - $934,416,487
• The Deathly Hallows Part 1 - $956,399,711
• The Deathly Hallows Part 2 - $1,328,111,219

Top 20 Harry Potter Sountracks

All Eight Harry Potter Trailers
The harry potter and the deathly hallows part 11 trailer starts off very sinister, they slow down the harry potter theme tune and use each note in the tune to sync up with a snippet from the film. This is effective because it gives dramatic effect and an eerie feel. The trailer has a very dark colour wash which tells us that this film is going to be a lot about the darkness about the harry potter films and its not all about the fantasy side of the films as seen previously. The camera has a lot of point of view shots for example, when we see the mine cart ride and it seems like you are there in the film which keeps the audience drawn in. The overall sound in the trailer is quite disturbing in a way as we here the theme tune that we know and love being turned into something more sinister. I think that this trailer is very appealing to the target phsycographic as it  doesn't give too much away about the film but it also has a very different feel to the previous films because of how dark it is. I think this could also be a u.s.p to people who may not fit the description of the target audience because it's so different from before.

Official Harry Potter Website

The Potter More Website

Universal Studios Website - Harry Potter Merchandise


Comparison

Comparison to twilight

Twilight and Harry Potter have a lot of things in common. They are both fantasy films, they both appeal to the same psychographic labels ( mainstreamers and aspirers) and they have very similar marketing campaigns. They both have large merchandise collections, you can buy almost anything with harry potter or twilight on. Also they both use similar advertising techniques on their film posters by creating a series of posters, each with a different character on. For example..
                                                




The characters are airbrushed a lot to make them look more desirable and attractive. If people like the characters they want to see the film more because they want to stare aimlessly at how beautiful they are so they will watch the films to do so.

Both films also used long press junkets, big statement film premiers, competitions, behind the scenes programmes online etc. In the opening weekends of these film francizes, some cinemas would play the previous films one after the other and then at midnight would release the new film. This brought in a substantial amount of the profit made in the opening weekends for these films.


Audience Reactions:

Reviews

 Audience responses

Fan review of the philosophers stone

Fan review of the chamber of secrets

Fan review of prisoners of Azkaban

Fan review of the goblet of fire

Fan review of the order of the phoenix

Fan review of the half blood prince

Fan review of the deathly hallows part 1&2


Audience Theory

A very potter musical

Universal studios have created the Harry Potter Theme Park - https://www.universalorlando.com/harrypotter/


There are also fan conventions such as -
http://harrypotterconference.com/

The harry potter fans have definitely made themselves known, there are millions and millions of harry potter fans all over the world and they have shown their love for harry potter in many different ways. 



This picture is from a harry potter convention in London. Every year thousands of British fans come to this annual event to dress up as the characters, meet other fans and share there love with each other. 



Some of the stars of the films go to the convention too.

Creating a fan base for this kind of film is important because without the fans a film can't be successful and well known. You can't make that much money from a film if nobody goes to see it. Fans have engaged so much in this film i think, because of the fantasy theme it has. The target pyscographics that like the harry potter films like to be able to have an imagination and this is exactly what the films give them because magic isn't real and especially for younger people, this is a big thing because they like to believe in things such as magic, wizards etc.

Unit 26 Assignment 2 Improvements

A trade association is an organisation whose members are involved in a particular business or trade, such as the film industry. The MPAA are a trade association because they represent the six big hollywood studios. They work along side these studios who are different companies within the film industry so this is how they MPAA are a trade association.

One negative of the MPAA is that they appear to give a lot more support to studio productions than to independent film makers.  The MPAA say that they real concerns are for independent film makers but it doesn't appear this way to independents. For example, South Park's Matt Stone and Trey Parker said in an interview that the MPAA had screwed them over, they also said that when the MPAA had told them to cut something, they purposefully replaced it with something worse to "put a middle finger up to them" but then the MPAA would give the new scenes the all clear when they would be worse than the original. They said that when they made Orgasmo, they didn't put any nudity or sex in the film to avoid an NC-17 rating but they still got one so when they asked the MPAA what they could cut the MPAA refused to tell them because they could be accused of censorship. But then when they made the south park film with paramount, that also received NC-17 but someone high up from paramount asked the MPAA what they could cut the MPAA told them and gave them a list of things they could cut. This clearly shows that the MPAA support big studios more than independent film makers.


Personally i think that the MPAA are secretly are a censorship group even if they don't directly tell filmmakers what to cut or put in their films but they virtually do because whenever a film gets an NC-17 it appears that all filmmakers do is cut whatever they can and whatever they MPPA tell them what got the film that rating.

Production Companies

• DreamWorks SKG
• DreamWorks Animation
• 20th Century Fox 
• 20th Century Fox Animation
• Fox Atomic
• Orion Pictures Corp.
• Streamline Pictures
• Universal Studios
• Rogue Pictures
• Paramount Pictures
• Paramount Vantage
• Columbia Pictures
• TriStar Pictures
• Sony Pictures Classics
• Sony Pictures Animation
• Warner Bros. Pictures 
• Warner Bros. Animation
• New Line Cinema
• Walt Disney Pictures
• Walt Disney Animation Studios
• Pixar Animation Studios
• Disneynature
• Marvel Studios
• Hollywood Pictures
• Lions Gate Pictures 

5 films that bombed at the cinema

1. Bruno
2. Catwoman
3. Hulk
4. Superman Returns

Movie Trailers Unit 26 Assignment 3 notes

Black Swan Trailer

• this trailer makes people want to see the film because it's quite dark and sinister but because the film is about ballet dancers it makes it seem more interesting because people will want to see how a film about ballet dancers can be so eerie.

The Hunger Games: Catching Fire Trailer

• This trailer will make people want to see the film because this film has been highly anticipated ever since the first hunger games film came out. It's quite different to the first film and people will want to see how the characters have developed. This trailer doesn't give too much away, the audience are left wondering what things mean.

Black Swan Film Poster

This poster is very striking. The red eyes are captivating and we don't quite know why they are red so people know there's more than meets the eye when we see this poster. The crown shows us that this character is the main character and she has more importance to the film more than anyone else. The poster is simple, it uses a lot of white to show the purity of the character but then the dark make up shows how she isn't all pure, she has a dark side to her.

Editing Script

Introduction to editing

There are many different types of editing software, Sony Vegas, Avid Media Composer and Adobe Premier Pro. But the best software to use would be Final Cut Pro.

Final Cut pro

If you have never used final cut pro before this is a basic guide on how to use it. There are five windows on final cut pro...

• The browser, here on the far left
• Next to the browser is the viewer
• Next to the viewer is the canvas 
• And then along the bottom we have the timeline

THE BROWSER

The browser is where you organise all your clips, audio tracks, pictures etc.
You can adjust how you view your browser and you have the option of a list, small icons, medium icons or large icons. I personally think that medium or large icons are the best to use because you can identify clips easier and its easier to see which things are audio tracks and which are video clips.
If you have a lot of clips and audio tracks in your browser you can create bins to organise them. Bins are basically just folders, so for example you can separate your audio clips from your video clips.

THE VIEWER

The viewer is where you view your clips and you can mark up clips and decide your in point and out point. You can also go through a clip frame by frame simply just by using the arrows on your keyboard.

THE CANVAS

The canvas is where you view everything that is in your timeline, you can watch your final cut will appear in your canvas.

 

THE TIMELINE

The timeline is where you put all your video clips, audio clips and any other images, opening titles, credits etc. As well as in the viewer, you can also cut clips down and make them more sped up or slowed down. There's also a slider so you can click anywhere in the time line and view your production from that point onwards in your canvas.

Assignment 2 Unit 26

Unit 26 Assignment 2

Observation Form Assignment 1 Unit 26

Observation Form Assignment 1 Unit 26

Unit 26 Assignment 1

Assignment 1

quick quiz

1. taxes 

Quiz

1. 20th Century Fox, Universal Pictures, Walt Disney
2. Paramount, Universal, Warner Bros., Pixar, Nickelodeon
3. Disney + Warner Bros.